HOW MIGHT WE DESIGN AN ENGAGING FINANCE APP FOR KIDS TO BUILD ESSENTIAL MONEY MANAGEMENT SKILLS?
Feb - May 2024
12 weeks
Figma, Slack
Grow Coin
FINANCIAL LITERACY FOR KIDS
MY ROLE
MY TEAM
TIMELINE
TOOLS
UX
UX
UX
UX
UX
UX
UI
PM
QA
Fortifying the foundational components of Dojj’s main features
Mapping out Grow Coin’s Site Map
Assembling the building blocks feature by feature
Finalizing our financial literacy school for kids with Grow Coin
What kind of methods did parents use to teach their kids?
What are our competitors strengths and weaknesses?
Developer Handoffs
RESEARCH
DESIGN
Sitemap/User Flow
MID-FI WIREFRAMES
HI-FI DESIGNS
COMPETITIVE ANALYSIS
OVERVIEW
Delivered well-structured and annotated design files to the developers, ensuring they had everything they needed for a smooth transition from design to development.
REFLECTIONS
Project Improvements
Looking back on this project, I see ways to make it more engaging by adding gamification features like badges, levels, and rewards to keep users motivated and excited. Adding family collaboration options, like shared goals, friendly challenges, and teamwork on chores, could turn the app into something that brings families together. On top of that, improving connectivity by smoothing out the flow between sections and refining the UI would make the experience feel more seamless and user-friendly.
Grow Coin empowers kids aged 8-12 to build financial literacy and entrepreneurial skills through interactive money management, earning activities, and engaging business simulations.
With parents teaching through advice and giving examples, many were left with knowledge and slowly learned when they decided to take action for themselves.
Users can view and manage the rewards that children are saving up for, making it simple to track progress and encourage financial responsibility.
Users have an option to add desired rewards, boosting children's motivation to save and manage their money effectively.
Users can earn more by maintaining daily streaks through completing required chores or responsibilities. The system tracks and rewards consistent completion.
Users can take on additional jobs to boost their earnings, request specific tasks and rewards for parental approval, and submit photos to confirm job completion.
Users can access interactive lessons on earning money, exploring various ways to generate income, and understanding basic business concepts.
Users can apply their knowledge by planning their own business, guided through structured lessons that help them develop and manage their entrepreneurial ideas.
Users can purchase rewards and fun items and/or materials and tools for their entrepreneurial ventures, supporting their business activities.
Parents receive notifications of transactions and can review and approve purchases, ensuring they manage and facilitate the buying process.
Earnings for Rewards
Allowance System
Entrepreneurial Education
Shop
With parents teaching through advice and giving examples, many were left with knowledge and slowly learned when they decided to take action for themselves.
What is Grow Coin?
Market Research
Market Research
Patterns show that generation after generation, only half of adults are considered financially literate.
Market Research
Surveys & Interviews
49%
2017
2018
2019
2020
2021
2022
50%
51%
50%
50%
52%
“Though they’re motivated to expand their knowledge and ability in this area, many simply don’t know where to start.”
The upheaval caused by the pandemic has inspired 52% of Gen Z to zero in on their financial smarts—the highest percentage of any generation.
FORBES.COM
“
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“Gen Zers that want to make the most out of their finances also must adopt a mindset of personal responsibility and self-empowerment.”
- Sam Bocetta
According to Fee Stories and Greenlight Financial Tech, Gen Zers lack confidence in their financial literacy. Learning investing from the internet and videos, but stop at a beginner level of understanding.
Sometimes
Active
Not Active
Active
11(50%)
9(40.9%)
2(9.1%)
“They taught me by example and that definitely helped me.”
“Through trial and error and just working hard to get what I desire.”
“They gave advices in different situations, gave examples of why it is bad or good”
How did they learn how to manage your finances?
With 19 out of 22 participants ranging between ages of 23-30 yrs, most learned about finances around their young adult life (19-22 yrs).
With 3 out of 22 participants below age 23 and above 30, learning about finances at 14-18 yrs.
What age did they learn how to manage their finances?
With 19 out of 22 participants ranging between ages of 23-30 yrs, most learned about finances around their young adult life (19-22 yrs).
With 3 out of 22 participants below age 23 and above 30, learning about finances at 14-18 yrs.
19-22 yrs
23-30 yrs
0-13 yrs
14-18 yrs
1(4.5%)
7(31.8%)
9(40.9%)
5(22.7%)
Parents
Peers/Friends
School
Self Research
Expert Help
0
2
4
6
8
10
12
12
6
4
3
0
Primary
TYPOGRAPHY & COLORS
Quicksand
Aa
#FDAB4B
Secondary
Primary
#06DDC3
#FFFFFF
Tertiary
#B2E580
Tertiary
#F64161
Tertiary
#834CD5
Neutral
Neutral
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
0123456789 ! @ # $ % ^ & * ( ) - =
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
How satisfied are they with their level of financial literacy?
Being able to pick up some knowledge on how to manage their finances through self-research and peers/friends, many turn out to be pretty satisfied with their level of financial literacy. Making speculations about those who aren’t satisfied, it’s safe to say that they weren’t exposed to finance growing up or they lacked the action to learn more in-depth with it.
Strongly
Disatisfied
Disatisfied
4
0
2
4
6
8
2
6
7
3
Strongly
Satisfied
Satisfied
Neutral
Welcome
Questions
Wallet
Learn
Lessons/Quizzes
Badges
Responsibilities
Plan
Shop
Responsiblities
Supplies
Request Supplies
Picture Proof
Jobs
Rewards
Request Rewards
Request for a Job
Approvals
Business Idea
Supply List
ROI Calculator
Reports
Overall Earnings
Goals
Account Charts
Accounts
Are you the parent?
Add kids
Choose premade chores list
Option to apply for a card
Instructions
Log In or Sign-Up
Application Setup
Set up a free
account
Enter name
Enter Email
address
Enter Password
No
No
Yes
Already
Signed Up?
Application Setup
Yes
Plans
$16
Savings
$67.10
Free Coin
$10
Jar Collection
$70
Reports
Budget Sheet
My Earnings
$163.10
Total:
Pending Deliveries
Necklace with green gem
Has been seen
26
0
My Coin
Jobs
Learn
Plans
Shop
Pending Deliveries
Necklace with green gem
Has been seen
Gallery
Camera
Jobs
Learn
Plans
My Coin
Shop
26
0
How to Earn More Money
Learn and try our basic training business models to earn more money.
Basics of Money
Finding Customers
Learn
Jobs
Plans
My Coin
Shop
26
0
Plan Your Business Ideas
Have new ideas for a business? Plan out how you want to start making and selling your product here!
Braided Knots
Current Earnings: $0.00
Plans
Jobs
Learn
My Coin
Shop
26
1
$10
Plushie
Search Shop
Fun Shop
Supply Shop
Balls
Instrument
Toys
Storytime
Books
Blocks
Toy Set
Flowers
Dog
Trucks
Plants
Total:
26
0
Coin Shop
Request an Item
Add Jar Items
0
$10
Search Shop
Fun Shop
Supply Shop
Total:
Coin Shop
Request an Item
Add Jar Items
0
Shop
Jobs
Learn
Plans
My Coin
26
0
Shopping Cart
Lemons
Bag of Lemons (x9)
Subtotal:
Shop with your parents
How would you like to get your items?
Delivered back home
Tax:
Parental Discount:
Total:
$8.00
$8.00
$0.56
-$0.56
$4.00
2
Checkout
Use Free Coins
Lemonade Stand
Select Jar Coin
Payment Method
Use
Use
Shop
Jobs
Learn
Plans
My Coin
26
0
Chores & Allowance
Bot
The app is 90% for parents which restricts 90% of the app for the kids
The insturctions keep going “Next” and doesn’t have “Done” or “Get Started” to let me know I’ve read all of it. So I kept reading until I realized I was reading the same thing
Not modern design
3 out of 4 tabs are resticted by parental code
Items/Options are premium restricted
Depositing, payments, and spending are all resticted by parental code
Personalize profile
Homey
Simple UI
Great simple instructions
Kid friendly
Everything is understandable
Easy navigation
Photo proof
Daily Goals
Has a to do list
There are too many options to pick from
Very overwhelming
Includes positive punishment
Loan tracking
Not free and needs payment before access
UI is not amazing but still kid friendly enough
Auto Debits option
Has a budget function
Has a to do list
GoHenry
UI is very modern
Big on giving independence
They emphasize on their children earning money with to their cards so they’re able to spend it.
They gamify the app by giving badges and exp for good spending habits
Building confidence, literacy, and curiosity
Has a budget function
Educational lessons
Money Missions
Budgeting Screen Enhancements: The design now includes clear visual goals and progress trackers to help users stay on top of their savings targets.
Allowance Tracking: The allowance screen was refined to allow children to easily manage their earnings, track daily streaks, and set up rewards for motivation.
Standard Finance Management
Financial Basics: The learning tab offers step-by-step lessons on financial fundamentals, presented through interactive and engaging modules to build a solid understanding of money management.
Business Planning: The business planning tab allows users to apply their financial knowledge by creating and managing their own business ideas, guided by lessons and tools designed to foster entrepreneurial skills.
Allowance System
Consumer Shop Experience: Users can browse and select items they need or want, completing the full shopping process within the app.
Budget Integration: The design allows users to specify which part of their budget will be used for each purchase, ensuring a seamless and integrated buying experience.
Shopping Experience
